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MINDY





VIDEO: “Am I Alive” Finds MINDY Taking On A Tough Crowd

Electropop singer, songwriter & producer MINDY (Mindy Song) has released “Am I Alive,” the first single/video for her upcoming debut solo EP Version 1.27, premiering July 23. The new track/video provide an intriguing glimpse into MINDY’s sonic and visual world.

“Am I Alive” begins with a grungy bass/drum intro before MINDY’s breathy but confident lead vocal takes the stage. When the chorus crashes in shortly after, it’s with a flood of 90s electronica/dance sounds, but without any of the cliches that those sounds typically bear. Overall, the track is a full-bodied electro pop banger, but with lyrics that suggest there’s an perceptive artistic soul behind things.

Meanwhile the accompanying music video (directed by Adrian Pruett) adds precious context to MINDY’s enigmatic lyrics, cutting between the singer performing her heart out for the jaded and image-obsessed denizens of a blue-lit nightclub, and striking scenes of self-harm. It’s a delicate balance to keep things both serious and entertaining, but it works.

About the video, MINDY states in a press release: “‘Am I Alive’ is about my struggles with violence and the relentless cycles of murder, pain, and healing. Director Adrian Pruett and I turned my internal agony into a performance in which we ask, ‘what does it mean to be alive and engage with others when so much suffering continues right before our eyes?’” Certainly, a prerequisite for being alive is being moved by MINDY’s well-crafted, emotive new track. Gabe Hernandez

 

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