Day three of SXSW left me speechless. A mid-day slot at Rusty Spurs with Deadbeat Darling lifted my spirits before a two hour wait for LA’s leather-and-sunglasses-clad Black Rebel Motor Cylce Club the Filter Magazine Party. I stepped foot in Hyde Park Bar and Grill ONE more time for the “NYC Mixer,” another show I had co-arranged. The gig united bands from across the country, serving Texas a sample of Miss Derringer (LA, top picture), Pearl and the Beard (Brooklyn), Middle Distance Runner (DC), Outernational (NYC, bottom picture), Milo and the Fuzz (NYC), and The Frontier Brothers (Austin). Jetting back downtown to an over-packed Ghost Room, an all-star line-up, including Middle Class Rut, Jason Heath and the Greedy Souls, Michael Stipe (REM), Chris Shifflet (The Foo Fighters), Billy Bragg, Tom Morello and Boots Riley’s project, Street Sweeper Social Club, and more played mini-sets and jammed for Jail Guitar Doors, a program that rehabilitates inmates with music. To top off the night, a photo-op with Tom Morello preceded an after party at The Belmont. – Meijin Bruttomesso

Day 2 was the day of honing navigation skills. The Baeblemusic.com Party at the Scoot Inn lined up promising acts that alternated between indoor and outdoor stages. A park-style area was decorated with paper lanterns and framed by two bars and a food cart, and listeners relaxed on tree stumps and patches of grass. Seabear, a sextet from Iceland, melded strings and acoustic guitars into a pleasant and exotic folk rock. Inside, Washington DC’s These United States upped the energy with a Southern rock lilt and grimy Gospel flavor, and back in the sunshine, Australia’s Dappled Cities played avant guarde electro-pop. Off the main drag at the 21st Street Co-Op, a “clothing optional” shindig hosted Austin natives, MoTeL Aviv (pic below), in an abstractly painted dorm common room. I found the city’s friendliest taxi-driver en route to Hyde Park Bar and Grill (South) for The Deli’s second sponsored show, and completed my night with some 6th Street sight-seeing.

The Deli Magazine and CitizenMusic joined forces to educate Austin on some of the best artists from New York at Hyde Park Bar and Grill (South). A spacious restaurant and bar, home to the best French fries around, opened into a patio where a tent housed the live music for the evening. A SXSW suppertime party, the “NYC in ATX Showcase” entertained a group of all-aged diners, families, and rock ‘n rollers with five Big Apple acts, including Blackbells (picture below), New Madrid, The Shake, Deadbeat Darling, and Black Taxi. Blackbells offered guests free EP’s and a superb set after traveling thirty hours straight to Texas. The fiery New Madrid pushed forward with outstanding vivacity, and The Shake’s second evening at Hyde Park resulted in enthusiastic feedback and a new population of fans. The wind picked up and carried Deadbeat Darling’s blissful and stirring reggae-rock throughout venue, and Black Taxi almost blew a fuse with their high-powered instrumentation and charisma. Mission “Rock Austin” accomplished. - Meijin Bruttomesso

The first day of SXSW is like the first day of school; you’re excited, nervous, and seemingly prepared. Unlike school, however, SXSW is never boring. After my first ever flight through Detroit and an early morning dash to registration at the Austin Convention Center, I scampered off to Rusty Spurs for Deli sponsored Music Tech Mash Up party, where line-up improvements kept me corralled. The event spanned two days and squeezed in fifty bands at Rusty Spurs, a tri-room gay saloon (how cool is that?) decorated with cowboy boots and Texas trinkets. The Mash Up party celebrated the collaboration of various industries, music, merchandise, and new media technology. Upon arrival, sound spewed from every corner of the venue as bands performed on the main indoor stage, in the lounge, and on the outdoor patio. Mid-day, the barbeque was fired up to feed South by South West goers with free burgers and chicken while they enjoyed the second day of the extravaganza’s hefty line-up. Some of the early-morning performers included LA-based, disco-influenced pop-rockers, Foster the People, dancey R'n'B from Toronto, Curtis Santiago, and Las Vegas’s new-wave, electro-pop, Imagine Dragons. Pleasant surprises added at the last minute, such as Brooklyn’s Black Taxi, and Washington D.C.’s alternarockers, Hotspur, caught the ears of those passing by and reaffirmed excitement for SXSW.

Following a quick Tex-Mex bite and nearly sun-burning in a line for the Paste Magazine Party at The Galaxy Room, I witnessed the last of the Suckers’ (top pic) set and the first part of rock-meets-singer/songwriter Austinites, Roky Erickson with Okkervil river (bottom pic). The day pushed on as I went off the beaten path to Hyde Park Bar and Grill(South) where The Whiskey Rebellion’s evening of music and literature featured NYC’s The Shake who enlivened the venue’s calm St. Patrick’s Day. Due to overcapacity venues back on 6th Street, my night was curtailed. Tomorrow would be a new day with much music to hear. - Meijin Bruttomesso

Hey discerning eared people,

The Deli this year will sponsor two parties during SXSW:

MUSIC-TECH MASHUP PARTY!

The Music Tech Mashup Showcase is a two day/three stages event during SXSW's transition from Interactive Week to Music Week. Featuring a ton of great bands, brands, and emerging new technologies, the Mashup party celebrates the opportunities presented through the convergence of these industries.  Hosted by Shinobi Ninja and Coast to Coast Models & Events and presented by GreenShoeLace, HunnyPot, The Deli Mag and Planet Ill, this showcase will assemble the movers and shakers of these converging fields.

Artist shortlist: Shinobi Ninja, Vaxhaul Broadcast, McAlister Drive, Bamboo Shoots.

MORE INFO HERE!

The Deli Magazine NY and CitizenMusic have teamed up to bring some of the best Alt Rock bands from New York to Austin for South By Southwest 2010! "NYC in ATX" will take place on Thursday, March 18, at Hyde Park Bar and Grill (South Location).

Music will begin prompty at 6pm!

Here's the kick-ass line up! 6.00: Blackbells
6:50: New Madrid
7:40: The Shake
8:30: Deadbeat Darling
9.20: Black Taxi

And, to make it rock even harder, it's FREE and ALL AGES. So, if you're heading down to SXSW or if you're already in Austin, come experience some of the greatest rock n roll, and best french fries [so we've been told] New York City has to offer!

MORE INFO HERE